Email marketing software allows you to streamline and scale this process while measuring brand engagement. Unlike marketing channels like social media and blogs, email marketing creates a direct, one-to-one relationship with your subscribers when a campaign reaches their inbox. Studies have found that the most successful email marketing campaigns can bring in up to $44 for every dollar spent – an incredible 4,400% return on investment. Numerous digital platforms can be used to reach customers today, but companies continue to invest in email marketing because it works.
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